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Melanie Haymond
Radiology Business

Few would argue that one of the most impressive accomplishments of engineering, throughout history, has been the bridge. From the towering Golden Gate to the simple plank stretched across a stream, bridge design and construction are the essence of problem solving. Bridges exist for no other reason than to overcome the obstacle of a river, a valley,

Twenty plus years ago, as imaging gradually began its trek away from hospital environs, outpatient services rarely included a market effort. Today, outpatient imaging marketing is more than a rapid-report cannon fire in the war of what’s new. It boasts brand, distinction, top-of-mind awareness, and positioning. Back then, if there was a marketing