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Optimal

In recent years, the leadership of Advanced Diagnostic Imaging (ADI) noticed that its market of Nashville, Tennessee, was experiencing an increasingly common trend. Chad Calendine, MD, president of ADI and CMO of Optimal Radiology Partners (ORP), says, “The national partnership we formed last year...
When Saint Thomas Health (Nashville, Tennessee), a member of Ascension Health, decided to collaborate with locally headquartered practice Optimal Radiology Partners (ORP) on an outpatient joint venture, its primary motivation was providing more convenient service to patients and physicians, and,...
At the 2013 annual meeting of the AHRA, held in Minneapolis, Minnesota, Chad Calendine, MD, CMO of Optimal Radiology Partners, presented “Radiologist As the Chief Marketing Officer” on July 28. The focus of his session was how radiology groups can enhance their value and visibility to the rest of...
As the demands placed on hospitals and health systems continue to intensify, the hospital-based radiology group will have to evolve to meet its constituents’ changing needs, according to Chad Calendine, MD, CMO of Optimal Radiology Partners. “It’s a story that is being written as we speak,” he...
Contracts between hospitals and radiology groups are evolving to reflect the shifting requirements of health care—and both parties can expect to continue to see changes, according to Stephanie Krent, an analyst with The Advisory Board. “What we have learned, from speaking with many hospitals and...

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